Senior Digital Marketing Specialist – Marketing Team

Product: Marketing Team

Level: Senior

Location: Krakow/Remote

Salary B2B: 12 000 - 18 000 PLN

Holiday: 20+ paid days

Salary UoP: 10 000 - 14 000 PLN

We are looking for an experienced and passionate person to join our in-house marketing department and take the lead in Digital Marketing (SEM & SEO) space. Share your knowledge and experience with us, and we will provide you with support from content creators, graphic designers, and a helping hand from our brilliant front-end developers.

Your responsibilities:

  • Maintaining and adjusting a comprehensive, long-term SEM & SEO strategy.  
  • Independent development and implementation of multi-channel Google Ads campaigns based on ROI and ROAS (search, display, merchant, remarketing, app) on the global market.
  • Ongoing management and supervision of Google Ads campaigns.
  • Forecasting, monitoring, and adjustment of the advertising budget.
  • Maintenance and adjustment of all SEO strategies (On-Page & Off-Page) which will include short and long term objectives.
  • Creating and planning SEO content schedule.
  • Conducting periodic audits such as Core Web Vitals (technical SEO).
  • Making recommendations based on audit results and implementing them together with front-end developers.
  • Link-building based on budget and targets.
  • Ongoing content optimization (stuffing, cannibalization, meta, etc.)
  • Research, analysis, and development of new keywords.
  • Automation-based reporting (Data Studio) that shows the effectiveness of actions.
  • Working with product teams on best strategies and recommendations

Our requirements:

  • Minimum 4+ years of experience in a similar position where responsibilities included working on SEO projects and creating Google Ads campaigns
  • SEM experience in B2B, preferably for global brands
  • SEO experience in B2B projects, preferably for global brands.
  • Knowledge of Google Analytics, Tag Manager, Optimize, Google Search Console, GTmetrix, Screaming Frog, Google Data Studio tools 
  • One of: Ahrefs, Semrush, Senuto, Semstorm 
  • Familiarity with: PrestaShop, html, CSS, schema.org 
  • Good knowledge of MS Office
  • Fluent Polish
  • English at C1 level

Extra points if you are good at:

  • Draw conclusions from and make decisions based on data
  • Analyzing web performance data, translating it into clear insights and next steps
  • Conducting A/B tests
  • Web Analytics – analyzing the performance of different traffic acquisition segments to identify opportunities for increased conversion rates
  • Modeling user flows and behaviors 
  • Modeling and building complex conversion funnels

We offer:

  • Attractive salary adjusted to your skills and degree of independence
  • Essential tools for work (MacBook Pro / ThinkPad + 2 monitors)
  • Work on a constantly developing project within a highly recognizable organization
  • Support from other marketing and IT departments
  • Creative, informal working atmosphere
  • Company events
  • Flexible work schedule
  • Multisport package
  • Kitchen full of snacks and treats (including GoodLood:)
  • Car parking area and bike room
Senior Digital Marketing Specialist – Marketing Team

Product: Marketing Team

Level: Senior

Location: Krakow/Remote

Salary B2B: 12 000 - 18 000 PLN

Holiday: 20+ paid days

Salary UoP: 10 000 - 14 000 PLN

Hey! Come join the best!

Thank you for your interest in Senior Digital Marketing Specialist – Marketing Team position.

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