Senior Digital Marketing Specialist – Marketing Team
Product: Marketing Team
Level: Senior
Location: Krakow/Remote
Salary B2B: 12 000 - 18 000 PLN
Holiday: 20+ paid days
Salary UoP: 10 000 - 14 000 PLN
We are looking for an experienced and passionate person to join our in-house marketing department and take the lead in Digital Marketing (SEM & SEO) space. Share your knowledge and experience with us, and we will provide you with support from content creators, graphic designers, and a helping hand from our brilliant front-end developers.
Your responsibilities:
- Maintaining and adjusting a comprehensive, long-term SEM & SEO strategy.
- Independent development and implementation of multi-channel Google Ads campaigns based on ROI and ROAS (search, display, merchant, remarketing, app) on the global market.
- Ongoing management and supervision of Google Ads campaigns.
- Forecasting, monitoring, and adjustment of the advertising budget.
- Maintenance and adjustment of all SEO strategies (On-Page & Off-Page) which will include short and long term objectives.
- Creating and planning SEO content schedule.
- Conducting periodic audits such as Core Web Vitals (technical SEO).
- Making recommendations based on audit results and implementing them together with front-end developers.
- Link-building based on budget and targets.
- Ongoing content optimization (stuffing, cannibalization, meta, etc.)
- Research, analysis, and development of new keywords.
- Automation-based reporting (Data Studio) that shows the effectiveness of actions.
- Working with product teams on best strategies and recommendations
Our requirements:
- Minimum 4+ years of experience in a similar position where responsibilities included working on SEO projects and creating Google Ads campaigns
- SEM experience in B2B, preferably for global brands
- SEO experience in B2B projects, preferably for global brands.
- Knowledge of Google Analytics, Tag Manager, Optimize, Google Search Console, GTmetrix, Screaming Frog, Google Data Studio tools
- One of: Ahrefs, Semrush, Senuto, Semstorm
- Familiarity with: PrestaShop, html, CSS, schema.org
- Good knowledge of MS Office
- Fluent Polish
- English at C1 level
Extra points if you are good at:
- Draw conclusions from and make decisions based on data
- Analyzing web performance data, translating it into clear insights and next steps
- Conducting A/B tests
- Web Analytics – analyzing the performance of different traffic acquisition segments to identify opportunities for increased conversion rates
- Modeling user flows and behaviors
- Modeling and building complex conversion funnels
We offer:
- Attractive salary adjusted to your skills and degree of independence
- Essential tools for work (MacBook Pro / ThinkPad + 2 monitors)
- Work on a constantly developing project within a highly recognizable organization
- Support from other marketing and IT departments
- Creative, informal working atmosphere
- Company events
- Flexible work schedule
- Multisport package
- Kitchen full of snacks and treats (including GoodLood:)
- Car parking area and bike room
Senior Digital Marketing Specialist – Marketing Team
Product: Marketing Team
Level: Senior
Location: Krakow/Remote
Salary B2B: 12 000 - 18 000 PLN
Holiday: 20+ paid days
Salary UoP: 10 000 - 14 000 PLN
