Managing branches is a big chunk of operational costs for banks. However, by combining offline and online value proposition in one place to provide a comprehensive omnichannel experience, you can in fact turn that cost to your advantage. The way to achieve this are value-added services like Linkyfi – WiFi management tool for banks.
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Free WiFi at the bank branches can help you collect accurate data on how many clients visit a particular branch and how long they are there. You can use collected data to optimize operations and provide better customer care. If there are more visitors at a particular time of day, maybe you can move staff there from less frequented hours to shorten the waiting time? Or if the number of visitors is low, but the waiting time is still high, maybe it’s worth investigating and reconsidering certain processes to make them easier and faster?
With Linkyfi’s WiFi for banks solution, you have detailed information about the habits of your online users, but what about the traditionalists who never downloaded your app? How many of them visit your branch regularly? How frequently do they return? Linkyfi gives you the tools to collect data on new and returning visitors, as well as their engagement levels. You can use it to complement the information you already have on your digital customers to see a fuller picture of your customer base.
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