Free WiFi seems to have become a must-have wherever we go. But with the commute getting longer year by year and with the amount of travelling we all do, this is more true for transportation than for anything else. Transport WiFi keeps commuters productive and tourists informed, regardless of whether they are on the bus, train, plane, or ferry.
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Providing WiFi for transport hubs filled with thousands of commuters or for vehicles that are constantly in motion is a logistical task, but having the hardware is only half a battle won. It is the WiFi management software that lets you truly benefit from offering WiFi in public transport, by storing data, providing analytics, conveying information, and offering additional marketing channels.
Use WiFi in public transport means such as buses, trams, or metro to:
Track how and when commuters change bus lines to improve routes and schedules.
Easily count how many passengers take the line to optimize its frequency.
Monitor the length of the commute to adjust fares accordingly.
Ask for feedback on the quality of commute when passengers log in.
Direct commuters to the ticket purchasing website after logging to the WiFi.
Use WiFi at transport hubs, such as railway platforms or bus stations, to:
Monitor on- and offboarding passenger movements to facilitate their journey.
Send promotional emails with ticket discounts to those who logged into your WiFi.
Redirect travelers to a dedicated page with tourist information about the city they’re going to.
Employ guest WiFi to help passengers navigate busy airports:
Direct travelers to the right terminal and gate (or back to their car) with a responsive map.
Place a “request assistance” button for people with disabilities, so airport staff can find them easily.
Redirect passengers who logged in to a landing page with information on departures and arrivals.
Monitor occupancy in terminals and set density alerts to protect passengers and remain compliant with regulations.
Send push notifications with store ads to customers in the duty-free area.
Improve customer satisfaction and drive demand with free WiFi:
Display ads for onboard restaurants, cafes and other facilities to drive customer interest.
Create loyalty campaigns for regular ferry-takers to reward them.
Send passengers push notifications about expected arrival time.
Show departure timetables on a dedicated landing page.