Customer WiFi in shopping malls has become a must-have for shoppers. But it is just as indispensable for plaza owners and tenants. Learn how using our WiFi marketing platform Linkyfi in your shopping mall can help you grow your business.
What you gain through leveraging guest WiFi management in your shopping malls
Linkyfi collects data about visitors’ dwell time, movement, visit frequency, and more in compliance with GDPR and other provisions. All this information can help you make better business decisions for your shopping mall.
Adaptable management of tenants
In just one dashboard, you can map your shopping malls and tenants and manage them by the attribute of your choice. This way you will easily apply settings to selected clusters and view both group and individual performance.
Mark areas on your map and monitor the highest- and lowest-performing places to decide what new tenants you want to attract and how you can upsell premium locations.
Linkyfi’s location-based services give you information about visitors’ movement patterns that you can use to redirect traffic, effectively allocate space, and optimize the customer journey.
Linkyfi gives you extra advertising channels – you can use customizable captive portals for brand promotion or the marketing engine to create targeted email campaigns.
What benefits WiFi in the shopping mall has for tenants
Extra advertising space
With our extremely customizable white-label Captive Portal and Landing Page Builder, your tenants get an extra opportunity to display their ads when customers log in to WiFi at your shopping mall.
Targeted advertising opportunities
Using Linkyfi’s location-based services for geo-fencing you can also run targeted campaigns right when the customer is in the mall, in the vicinity of the shop that wants to advertise to them.
What customers get with free WiFi in the shopping mall
Free Internet access
Thanks to virtually infinite login path possibilities, your customers can get limited Internet access for free or provide more information about themselves for extra access. You can also reward premium customers with better bandwidth or longer access.
Better customer experience
With Linkyfi’s location-based indoor navigation your shopping mall can become that much more accessible and your customers will find the store they were looking for – or their car on the parking lot! – in no time.