Customer WiFi in shopping malls has become a must-have for shoppers. But it is just as indispensable for plaza owners and tenants. Learn how using our WiFi marketing platform Linkyfi in your shopping mall can help you grow your business.

WiFi based indoor location case study

WiFi based indoor location case study

Deployment in Posnania Shopping Mall in Poznan, Poland
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What you gain through leveraging guest WiFi management in your shopping malls
Business intelligence

Linkyfi collects data about visitors’ dwell time, movement, visit frequency, and more in compliance with GDPR and other provisions. All this information can help you make better business decisions for your shopping mall.

Adaptable management of tenants
Adaptable management of tenants

In just one dashboard, you can map your shopping malls and tenants and manage them by the attribute of your choice. This way you will easily apply settings to selected clusters and view both group and individual performance.

Location analytics
Location analytics

Mark areas on your map and monitor the highest- and lowest-performing places to decide what new tenants you want to attract and how you can upsell premium locations.

Movement patterns
Movement patterns

Linkyfi’s location-based services give you information about visitors’ movement patterns that you can use to redirect traffic, effectively allocate space, and optimize the customer journey.

Optimized advertising
Optimized advertising

Linkyfi gives you extra advertising channels – you can use customizable captive portals for brand promotion or the marketing engine to create targeted email campaigns.

What benefits WiFi in the shopping mall has for tenants
Extra advertising space
Extra advertising space

With our extremely customizable white-label Captive Portal and Landing Page Builder, your tenants get an extra opportunity to display their ads when customers log in to WiFi at your shopping mall.

Targeted advertising opportunities
Targeted advertising opportunities

Using Linkyfi’s location-based services for geo-fencing you can also run targeted campaigns right when the customer is in the mall, in the vicinity of the shop that wants to advertise to them.

What customers get with free WiFi in the shopping mall
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Free Internet access

Thanks to virtually infinite login path possibilities, your customers can get limited Internet access for free or provide more information about themselves for extra access. You can also reward premium customers with better bandwidth or longer access.

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Better customer experience

With Linkyfi’s location-based indoor navigation your shopping mall can become that much more accessible and your customers will find the store they were looking for – or their car on the parking lot! – in no time.

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